Publication
The Experience of Consensus: Video as an Effective Medium to Communicate Scientific Agreement on Climate Change
Anthony Leiserowitz and 5 other contributors
On This Page
OCT
Citation
Goldberg, M. ., van der Linden, S. ., Ballew, M. ., Rosenthal, S. ., Gustafson, A. ., & Leiserowitz, A. . (2019). The Experience of Consensus: Video as an Effective Medium to Communicate Scientific Agreement on Climate Change. SCIENCE COMMUNICATION, 41(5), 659-673. https://doi.org/10.1177/1075547019874361 (Original work published 2024)
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Abstract
Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a "gateway" to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people's perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority.