Spring 2018: Th, 1:00-3:50, Kroon 319
Spring OCI Listing
This Course Enrollment is by Application: Please see below for instructions
Increasing economic prosperity and improving the lives of an estimated 10 billion people, while maintaining and restoring the life support systems of the planet is the ultimate challenge of the 21st century, often labeled “sustainability.” Governments, businesses, and civil society will each play critical roles in this historic transition and must operate and succeed in ever-more complex and often contested social, cultural, political and natural environments. Strategic communication is a powerful means of advancing an organization’s mission, especially when informed by insights into human behavior and social systems. By the end of the course, students will be able to develop communication strategies and apply insights from the social and behavioral sciences to improve the effectiveness of their communication campaigns
Application for FES 743b: Strategic Environmental Communication (2 credits)
This is a seminar course with a strong emphasis on active participation and discussion, so the enrollment is limited to 12 students. It is also a short course, meeting only 6 times, Thursdays from February 1 through March 8, from 1:00 to 3:50 pm.
As we meet only 6 times, we will dive right in, thus it is critical that students complete 2 tasks BEFORE the first class. Please do not apply if you will be unable to do this:
1) Choose an organization or project for whom you will create a communication plan during the course. The organization could be your own company, a non-profit that you work with, or a center or program within the School of Forestry & Environmental Studies (e.g., the Yale Program on Climate Change Communication, Yale Climate Connections, EFFY, etc.). The organization must be facing some issue, opportunity, or obstacle related to their mission – your job is to develop a strategic communication plan to help the organization address this situation throughout the course.
2) Complete the readings and assignment for the first class before the start of that class.
To apply for this course, please provide short answers to the following questions and email your responses + your current resume/CV to email@example.com later than 5:00 pm EST on January 16. Application decisions will be finalized no later than January 19.
1) Why are you interested in taking this class?
2) What organization and/or project are you planning to develop a communication plan for?
3) Do you have an existing relationship with that organization and/or project? If so, what is it? Have you asked if they would support your project (not necessary, but helpful)?
4) When do you expect to graduate?