F&ES 743b / 2019-2020

Strategic Environmental Communication

Credits: 3

Spring 2020: M,W, 1:00-2:20, Sage 32


Increasing economic prosperity and improving the lives of an estimated ten billion people while maintaining and restoring the life-support systems of the planet is the ultimate challenge of the twenty-first century, often labeled “sustainability.” Organizations of all kinds will play important roles in this historic transition and must operate and succeed in ever-more complex and often contested social, cultural, political, and natural environments. Strategic communication is a powerful means of achieving an organization’s mission, especially when informed by insights into human behavior and social systems. By the end of this course, students are able to develop communication strategies and apply insights from the social and behavioral sciences to improve the effectiveness of their communication campaigns. 

Enrollment limited to twelve.