Program Overview

Strategic Climate Change Communication is a 14-week online certificate program offered by the Yale Program on Climate Change Communication (YPCCC). Designed for working professionals, including advocates and educators, this course empowers participants to turn science into stories, translate values into vision, and design communication strategies that inspire real-world climate action.

Led by climate communication experts Drs. Anthony Leiserowitz and Marija Verner, the program offers an expert-led, research-informed curriculum that integrates practical tools with the latest insights from the field. Through live synchronous sessions, you’ll engage in meaningful peer-to-peer exchanges that enhance your leadership capacity, foster community, and expand your global professional network. You’ll also build the skills to lead strategic communication efforts across government, nonprofits, business, and education.

Throughout the course, you will develop a strategic communication plan for an organization with which you have a direct relationship. The organization can be a company, a non-profit, a candidate or elected official, or a government agency. The organization must be facing some issue, opportunity, or obstacle related to their work on climate change. Your job will be to develop a strategic communication plan to help the organization address this situation. By the end of the program, you will have constructed a campaign plan that the organization can implement.

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Key Learning Outcomes

By the end of the program, you will have built a full strategic communication campaign through a capstone project. This project, and the full program, will develop your abilities to: 

  • Understand audience beliefs, values, and motivations around climate change.
  • Design emotionally resonant messages grounded in narrative and values.
  • Identify and implement the most effective communication strategies.
  • Detect and counter misinformation.
  • Evaluate communication impact using clear metrics and feedback loops.

Program Timeline


May 18-22, 2026

Orientation
Introduction to program, key faculty, staff, Canvas online platform and effective online learning strategies, and fellow online learners

May 25-29, 2026

Introduction to Strategic Climate Change Communication

June 1-5, 2026

Foundations I
Climate Change Communication: A Brief History of a Big Idea

June 8-12, 2026

Foundations II 
Introduction to Strategic Communication

June 15 - July 3, 2026

Phase 1: Formative Research 

  • Analyzing the Situation
  • Choosing Research Methods
  • Analyzing the Organization
  • Analyzing the Publics

July 6-24, 2026

Phase 2: Strategy 

  • Setting Goals and Objectives
  • Choosing Proactive and Reactive Strategies
  • Developing the Message Strategy

July 27-31, 2026

Phase 3: Tactics
Selecting Communication Tactics

August 3-7, 2026

Phase 4: Evaluation
Implementing and Evaluating the Strategic Plan 

August 10-28, 2026

Capstone Project Presentations

  • Workshop: Refining Strategic Campaign Plans
  • Final Campaign Plan Presentations and Peer Review
  • Course Synthesis and Key Insights

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Yale School of the Environment (YSE)

Since 1900, YSE has addressed the world’s most critical environmental challenges through research, practice-based scholarship, and public engagement. Our internationally renowned faculty lead rigorous coursework across ten learning communities, each focused on a different area of expertise. Their innovative research, completed with students and staff across Yale and within numerous disciplines, is changing how we understand the environment, conservation, and sustainability.  

By joining YSE, you can become an integral part of this robust and diverse community of learners committed to addressing the planet’s most pressing environmental challenges.