Strategic Climate Change Communication is a 14-week online certificate program offered by the Yale Program on Climate Change Communication (YPCCC). Designed for working professionals, including advocates and educators, this course empowers participants to turn science into stories, translate values into vision, and design communication strategies that inspire real-world climate action.

By the end of the program, you will have built a full strategic communication campaign through a capstone project. This project, and the full program, will develop your abilities to: 

• Understand audience beliefs, values, and motivations around climate change.
• Design emotionally resonant messages grounded in narrative and values.
• Identify and implement the most effective communication strategies.
• Detect and counter misinformation.
• Evaluate communication impact using clear metrics and feedback loops.

This program is ideal for:

• Professionals with established ties to an organization who are developing, or interested in developing, a strategic climate communication plan
• Environmental professionals seeking to improve public engagement
• Educators and researchers translating science into public understanding
• NGO staff and community leaders advocating for climate justice
• Government and policy professionals working in sustainability or public outreach
• Business leaders integrating climate into corporate communication
   

No prior background in communication or environmental science is required. To foster meaningful collaboration among program participants and the instructors, we can only admit a limited number of participants each session.