by Kevin Dennehy
in The School
During the week of the Thanksgiving holiday, the Yale Project on Climate Change Communication (YPCCC) found an effective way to generate a buzz in the global climate debate: Add a hashtag.
More than 2,600 Twitter users responded to the YPCCC’s challenge to give “#ClimateThanks” on the popular social media site, posting nearly 8,000 tweets about individuals and groups making a difference in the climate fight. Those tweets generated more than 25 million timeline deliveries, and reached more than 7.2 million unique followers.
Participants included high-profile climate scientists, U.S. lawmakers, journalists, non-governmental organizations and thousands of individuals who simply care about climate issues.
“All in all, the campaign far exceeded our expectations,” said Anthony Leiserowitz, director of the Yale Project on Climate Change Communication. “I was…
When it comes to the state of the climate, there are plenty of reasons for concern. But there are also reasons for gratitude, the Yale Project on Climate Change Communication says.
This Thanksgiving week, the F&ES-based group is using Twitter to call attention to the people and organizations making a difference in the climate fight – and asking others to do the same.
They’re calling it #ClimateThanks.
“With friends and colleagues across the climate community, we are taking a moment to tweet or post who or what we are thankful for in the fight for a safe climate,” the group wrote on its website. “Please Tweet #ClimateThanks and help us raise awareness about the amazing things people are doing and build a stronger…
How cool is the F&ES community? Here’s how cool: That was Ashley DuVal (’10 MESc), research assistant to Dean Peter Crane, blasting the trumpet with hiphop supergroup Deltron 3030 on “The Late Show with David Letterman” Tuesday night.
DuVal, who earned extra money performing in South Pacific on Broadway while she was a student at F&ES, was recruited by a friend and longtime collaborator to play a handful of East Coast shows with the band this month, culminating with a “Late Night” performance before a television audience of roughly 3 million people.
“I joked with my husband, ‘I’m just going to try not to fall off the stage,” she said. “And then I got there and realized it was a real risk because they had us on these…