A new research project, funded by the Department of Energy
’s SunShot Initiative
, will estimate the effectiveness, cost-effectiveness, scalability, and persistence of various behavioral strategies that speed the diffusion of solar technology within local communities. The research team will first measure the effectiveness of such strategies as facilitated group pricing, community rewards and incentives, and solar ambassadors, then measure their scalability by piloting the most effective strategies in other, randomly selected, communities.
“The results of the project will provide guidance to policymakers and business leaders by laying out a ‘cookbook’ of successful and verifiable behavioral strategies to accelerate the adoption – and thus lower the costs – of solar energy technologies,” said Kenneth Gillingham
, Assistant Professor of Environmental & Energy Economics at the Yale School of Forestry & Environmental Studies. Professor Gillingham will lead partners from New York University, SmartPower, and the Connecticut Clean Energy Finance and Investment Authority in this three year, $1.9 million, project.
“Through powerful analytical tools developed by our nation’s top universities and national labs, we can gain unparalleled insight into solar deployment that will help lower the cost of solar power and create new businesses and jobs,” said Energy Secretary Steven Chu. “Projects like the one in Connecticut will help accelerate technological and financing innovations – making it easier for American families and businesses to access clean, affordable energy.”