Premier soccer team, Manchester United, just became the first English soccer club to achieve the international Environmental Management System standard, ISO14001 – saving themselves £500,000 (or $792,000) over the last few years in the process.
The ISO14004 provides a “framework for a holistic, strategic approach to the organization's environmental policy, plans and actions.” In order to achieve this standard, Manchester United implemented a range of sustainability measures including plucking the low-hanging fruit: improving efficiency in lighting, heating and cooling, and encouraging fans to use public transport to and from matches.
This type of low-hanging fruit is the easiest, quickest, and most cost-effective route to realizing cost savings while greening your business. In the Green to Gold Business Playbook, Dan Esty and P.J. Simmons highlight the importance of going after the low-hanging fruit first for quick payback by:
· Investing in energy efficiency;
· Reducing major environmental risks;
· Launching a pilot project or two; and
· Finding ways to engage employees.
Dell expects to save about $5.8 million a year as a result of increasing energy efficiency measures. And Walmart sought out cost-saving ideas from their employees. One employee suggestion to turn off the back-light break room vending machines led to a cost savings of $1 million per year. Employee engagement is key. Often it’s the middle managers who are the ones tasked with improving efficiencies and, without buy-in from key people in the company, success is limited.
The Playbook lists countless examples of these return on investment success stories and provides tools to help companies achieve their broader sustainability goals. But achieving these gains is not easy and cannot be done through a one-size-fits-all approach. Each business’s needs are unique and time will need to be invested in assessing where the greatest gains can be achieved. For Manchester United, one of the biggest paybacks may have been lighting, but, for Google, most gains might be seen in more efficient heating and cooling of data centers.
It’s important to note that companies large and small, for-profit or not-for-profit, can all benefit from incorporating sustainability measures into their business practices and achieve real cost savings, decrease impact on the environment, build brand value, cultivate loyal customers, and ultimately score one for the home team.
 NEEF, The Engaged Organization: Corporate Employee Environmental Education Survey and Case Study Findings, March 2009, p.32.