F&ES 743b / 2018-2019

Strategic Environmental Communication (Jan 17-Mar 7)

Credits: 2

Spring 2019: Th, 1:00-3:50, Sage 41c


Increasing economic prosperity and improving the lives of an estimated 10 billion people, while maintaining and restoring the life support systems of the planet is the ultimate challenge of the 21st century, often labeled “sustainability.” Governments, businesses, and civil society will each play critical roles in this historic transition and must operate and succeed in ever-more complex and often contested social, cultural, political and natural environments. Strategic communication is a powerful means of advancing an organization’s mission, especially when informed by insights into human behavior and social systems.  By the end of the course, students will be able to develop communication strategies and apply insights from the social and behavioral sciences to improve the effectiveness of their communication campaigns

Enrollment limited to twelve.