[F&ES 813] / 2016-2017

Solar PV Market Development (March 28 - April 29, includes 2 friday sessions April 22 & 29)

Credits: 2


This course has Two Friday sessions, see outline below

This half-semester course provides a detailed introduction to solar markets, with a special focus on the economics of solar and business strategies to foster local solar markets. Recent behavioral interventions, such as Solarize Connecticut, have shown that targeted policies can be important for market development. Understanding what makes these interventions work will provide the tools to successfully create market value in green business areas. The course will cover market development for both household solar installations and large-scale utility solar plants. It applies recent research in marketing and behavioral economics to project management and financing of solar investments. Articles and case studies will be discussed throughout the course. We will draw upon a series of highly regarded guest speakers and experts in the field to provide further insight into on-the-ground solar market development.

Key modules & dates:

I. Solar Markets

March 29, “Introduction & Solar Market Overview”

March 31, “Policy Instruments to Promote Solar Technology Deployment”

April 5, “The Value of Solar & Electricity Markets”

II. Household Solar Installations

April 7, “Household Decision-Making: Economic Decision Variables”.Module on Solar Financing, Hao Deng, Yale

April 12, “Household Decision-Making II: Non-Economic Decision Variables”

III. Regional Strategies to Foster Solar Deployment

April 14, “Smart Solar Marketing Strategies: the Solarize Experience”.Toni Bouchard, Chief Operating Officer, SmartPower

April 15: Deadline for handing in a one-page project proposal -

April 19, “Public-Private Partnerships in Solar Investment”. Bryan Garcia, President & CEO, Connecticut Green Bank

April 21, “The Solar Installer Perspective”.Stephan Hartman, Ross Solar Group

April 22, “Economic Evaluation of Solarize” [FRIDAY]Prof. Ken Gillingham, Yale

IV. Community-scale Solar Installations

April 26, “Shared Clean Energy Facilities”.Linda Irvine, Program Director, Northwest SEED

April 28, “Student paper presentation and discussion”

April 29, “Solar Project Development and Financing” [FRIDAY];William Georgia, Chief Operating Officer, Novel Energy Solutions (NES)

Course Prerequisites: This course does not have any formal prerequisites, however it would be useful if students were familiar with basic economic concepts obtained in a course on microeconomics/environmental economics, such as FES 505a (Economics of the Environment) or the equivalent. Students are also encouraged to have taken a course in energy systems, such as FES 814a (Energy System Analysis) prior to taking the course. Students without these courses are encouraged to discuss with the instructor.