Overview

Initiate a climate change weekly column. Find a newspaper willing to devote a weekly column to the issue of climate change and help them syndicate it to others – or work with one of the large newspaper chains to provide a larger multi-newspaper platform. Recruit a talented and ambitious writer and give him or her, in effect, a virtually unlimited budget to pursue the story.

Participants |ObjectivesÂ

Objectives

  • Secure regular outlet.Given that at least nine out of ten Op-Ed submissions are rejected, identify ways to pre-wire an agreement to publish an Op-Ed or other popular piece so that time-starved research scientists can be encouraged to write by a higher likelihood of publication. One way to do this would be to secure a regular climate or science column. Since writing for a lay audience is already an add-on and not in the scientist’s reward system, long publication odds impose a compounding barrier that might be addressed through having a reliable outlet.

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