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Consumer Behavior

May 20 2009

Global Warming’s Six Americas 2009

Global Warming’s Six Americas 2009

One of the first rules of effective communication is to “know thy audience.” Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting– to reduce greenhouse gas emissions. This report identifies Global Warming’s Six Americas: six unique audiences within the American public that each responds to the issue in their own distinct way.  The six audiences were identified using a large nationally representative survey of American adults conducted in the fall of 2008.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
March 18 2009

Saving Energy at Home and on the Road: November, 2008

Saving Energy at Home and on the Road: November, 2008

Reducing energy use is near the top of the agenda at every level of government: President Obama, Congress, federal agencies, state and local government, as well as community organizations across the nation are currently considering a variety of policies and programs to encourage and help American families become more energy-efficient in their homes and travels.  To be truly effective, however, a national strategy must take into account the energy efficiency and conservation actions Americans have already taken, the actions they intend to take (perhaps with some support), the reasons that motivate energy conservation, and the barriers that currently prevent Americans from saving more energy.

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
July 07 2008

Consumer Attitudes Toward Environmentally-Friendly Products and Eco-labeling: 2008

Consumer Attitudes Toward Environmentally-Friendly Products and Eco-labeling: 2008

More than ever before, consumers face a plethora of labels making claims about the environmental-friendliness of products. The use of labels is promoted in hopes of ameliorating diverse environmental harms – from pesticide use and fish-stock depletion. They are sponsored by various organizations, including government agencies, industry groups and environmental groups. The GfK Roper Yale Survey sought to understand the perceptions of eco-labels and environmentally-friendly products held by Americans and Canadians.

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Topics: Attitudes & Beliefs Consumer Behavior
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