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Consumer Behavior

August 26 2012

Climate Change in the Indian Mind

Climate Change in the Indian Mind

Highlights

Millions of Indians are observing changes in their local rainfall, temperatures, and weather, report more frequent droughts and floods, and a more unpredictable monsoon.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Health International Surveys Knowledge / Climate Literacy Media Policy Support Risk Perceptions Sustainability Trust Values & Religion Vulnerability & Resilience
July 12 2012

Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming March 2012

Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming March 2012

Highlights:

  • In the past year, more than half of Americans (56 percent) say they have attempted to reduce their family’s energy consumption.
  • Over the next 12 months, 52 percent of Americans intend to reward or punish companies for their global warming-related behaviors by...

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
June 20 2011

Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming in May 2011

Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming in May 2011

Highlights

Since June 2010, there has been a decline in a few energy conservation behaviors, but an increase in some consumer activism. For example:

  • 45 percent of Americans report that they often or always set the thermostat to 68 degrees or cooler in the winter, an 11-point drop since 2010.
  • Americans say they are less likely to walk or bike, instead of driving, than in 2010.

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
July 08 2010

Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming in June 2010

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
July 08 2010

Global Warming’s Six Americas: June 2010

 

This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses to climate change. This research segments the American public into six audiences that range along a spectrum of concern and issue engagement from the Alarmed, who are convinced of the reality and danger of climate change, and who are highly supportive of personal and political actions to mitigate the threat, to the Dismissive, who are equally convinced that climate change is not occurring and that no response should be made.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
April 26 2010

Race, Ethnicity and Public Responses to Climate Change

In this report we examine public support for climate change and energy policies among different racial and ethnic groups. We find that in many cases, minorities are equally as supportive, and often more supportive of national climate and energy policies, than white Americans.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Policy Support Risk Perceptions Trust
February 24 2010

Global Warming’s Six Americas 2010

In 2009 we identified six distinct “Americas” when it comes to the issue of global warming. One year later, we are releasing a report on the status of these six key audiences. We have found that one of these groups: the “Dismissive” – who believe global warming is not happening…

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
February 17 2010

Do Americans’ Actions Speak Louder than Words on Climate & Energy?

Do Americans’ Actions Speak Louder than Words on Climate & Energy?

The Yale Project on Climate Change released in its 3rd report: Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming. In brief, found that there is a significant gap between Americans’ conservation attitudes and their actual behaviors.

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
February 17 2010

Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming. January 2010

Today we are releasing our latest report: Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming. In brief, we found that there is a significant gap between Americans’ conservation attitudes and their actual behaviors. For example:

  • 88 percent of Americans say it is important to recycle at home, but only 51 percent “often” or “always” do;
  • 81 percent say it is important to use re-usable shopping bags, but only 33 percent “often” or “always” do;

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
May 20 2009

Global Warming’s Six Americas 2009

Global Warming’s Six Americas 2009

One of the first rules of effective communication is to “know thy audience.” Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting– to reduce greenhouse gas emissions. This report identifies Global Warming’s Six Americas: six unique audiences within the American public that each responds to the issue in their own distinct way.  The six audiences were identified using a large nationally representative survey of American adults conducted in the fall of 2008.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
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