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Citizen Behavior

May 20 2009

Global Warming’s Six Americas 2009

Global Warming’s Six Americas 2009

One of the first rules of effective communication is to “know thy audience.” Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting– to reduce greenhouse gas emissions. This report identifies Global Warming’s Six Americas: six unique audiences within the American public that each responds to the issue in their own distinct way.  The six audiences were identified using a large nationally representative survey of American adults conducted in the fall of 2008.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
March 18 2009

Saving Energy at Home and on the Road: November, 2008

Saving Energy at Home and on the Road: November, 2008

Reducing energy use is near the top of the agenda at every level of government: President Obama, Congress, federal agencies, state and local government, as well as community organizations across the nation are currently considering a variety of policies and programs to encourage and help American families become more energy-efficient in their homes and travels.  To be truly effective, however, a national strategy must take into account the energy efficiency and conservation actions Americans have already taken, the actions they intend to take (perhaps with some support), the reasons that motivate energy conservation, and the barriers that currently prevent Americans from saving more energy.

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
September 17 2008

Florida: Public Opinion on Climate Change

A survey of Floridians in May 2008 found that most were convinced that global warming is happening now and that more should be done by key leaders to help Florida deal with climate change. The survey was the first-ever study of Floridians' opinions about global warming and was conducted by researchers at Yale University and the University of Miami, with funding from the U.S. National Science Foundation.

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Topics: Attitudes & Beliefs Citizen Behavior Policy Support Risk Perceptions
May 13 2008

New York City Global Warming Survey

The first-ever in-depth study of public climate change risk perceptions, policy preferences, and behaviors in a major urban center – New York City. This study was designed and sponsored by the Center for Research on Environmental Decisions (CRED) at Columbia University and the Yale Project on Climate Change (YPCC) at Yale University. The survey was conducted by Princeton Survey Research International and using telephone interviews with a representative sample of 1,000 adults living in New York City households. Interviews were done in English and Spanish by Princeton Data Source, LLC from November 28 to December 16, 2007.

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Topics: Citizen Behavior Policy Support Risk Perceptions
March 01 2006

Americans and Climate Change: Closing the Gap Between Science and Action

A Synthesis of Insights and Recommendations from the 2005 Yale F&ES Conference on Climate Change.

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Topics: Attitudes & Beliefs Citizen Behavior
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