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Citizen Behavior

July 08 2010

Global Warming’s Six Americas: June 2010

 

This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses to climate change. This research segments the American public into six audiences that range along a spectrum of concern and issue engagement from the Alarmed, who are convinced of the reality and danger of climate change, and who are highly supportive of personal and political actions to mitigate the threat, to the Dismissive, who are equally convinced that climate change is not occurring and that no response should be made.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
April 26 2010

Race, Ethnicity and Public Responses to Climate Change

In this report we examine public support for climate change and energy policies among different racial and ethnic groups. We find that in many cases, minorities are equally as supportive, and often more supportive of national climate and energy policies, than white Americans.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Policy Support Risk Perceptions Trust
April 23 2010

Citizen’s Guide to Taking Action on Climate Change

Citizen’s Guide to Taking Action on Climate Change

Scientists currently estimate that avoiding dangerous climate change would require significant emissions reductions below 1990 levels by 2050. In addition to preventing dangerous impacts from climate change such as sea level rise and severe weather events, climate action can promote economic prosperity, energy security, more livable communities, and create ample cost-saving opportunities for businesses and homes.

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Topics: Citizen Behavior Energy Use / Conservation Politics / Elections
February 24 2010

Global Warming’s Six Americas 2010

In 2009 we identified six distinct “Americas” when it comes to the issue of global warming. One year later, we are releasing a report on the status of these six key audiences. We have found that one of these groups: the “Dismissive” – who believe global warming is not happening…

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
February 17 2010

Do Americans’ Actions Speak Louder than Words on Climate & Energy?

Do Americans’ Actions Speak Louder than Words on Climate & Energy?

The Yale Project on Climate Change released in its 3rd report: Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming. In brief, found that there is a significant gap between Americans’ conservation attitudes and their actual behaviors.

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
February 17 2010

Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming. January 2010

Today we are releasing our latest report: Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming. In brief, we found that there is a significant gap between Americans’ conservation attitudes and their actual behaviors. For example:

  • 88 percent of Americans say it is important to recycle at home, but only 51 percent “often” or “always” do;
  • 81 percent say it is important to use re-usable shopping bags, but only 33 percent “often” or “always” do;

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
October 19 2009

Finding the teachable moment: An analysis of information-seeking behavior on global warming related websites during the release of The Day After Tomorrow

This paper investigates how the mass media may influence information-seeking behavior through an analysis of how the release of the movie The Day After Tomorrow, a fictional depiction of global warming causing catastrophic natural disasters...

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Topics: Attitudes & Beliefs Citizen Behavior Health Media Risk Communication
May 20 2009

Global Warming’s Six Americas 2009

Global Warming’s Six Americas 2009

One of the first rules of effective communication is to “know thy audience.” Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting– to reduce greenhouse gas emissions. This report identifies Global Warming’s Six Americas: six unique audiences within the American public that each responds to the issue in their own distinct way.  The six audiences were identified using a large nationally representative survey of American adults conducted in the fall of 2008.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
March 18 2009

Saving Energy at Home and on the Road: November, 2008

Saving Energy at Home and on the Road: November, 2008

Reducing energy use is near the top of the agenda at every level of government: President Obama, Congress, federal agencies, state and local government, as well as community organizations across the nation are currently considering a variety of policies and programs to encourage and help American families become more energy-efficient in their homes and travels.  To be truly effective, however, a national strategy must take into account the energy efficiency and conservation actions Americans have already taken, the actions they intend to take (perhaps with some support), the reasons that motivate energy conservation, and the barriers that currently prevent Americans from saving more energy.

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Topics: Citizen Behavior Consumer Behavior Energy Use / Conservation
September 17 2008

Florida: Public Opinion on Climate Change

A survey of Floridians in May 2008 found that most were convinced that global warming is happening now and that more should be done by key leaders to help Florida deal with climate change. The survey was the first-ever study of Floridians' opinions about global warming and was conducted by researchers at Yale University and the University of Miami, with funding from the U.S. National Science Foundation.

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Topics: Attitudes & Beliefs Citizen Behavior Policy Support Risk Perceptions
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