Nearly 40 percent of American adults are in the two groups most concerned about climate change – the Alarmed and the Concerned – while 25 percent of Americans are in the two groups least concerned about the issue – the Dismissive and Doubtful.Attitudes & Beliefs Citizen Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
Since June 2010, there has been a decline in a few energy conservation behaviors, but an increase in some consumer activism. For example:
- 45 percent of Americans report that they often or always set the thermostat to 68 degrees or cooler in the winter, an 11-point drop since 2010.
- Americans say they are less likely to walk or bike, instead of driving, than in 2010.
Identifying like-minded audiences for climate change public engagement campaigns: An audience segmentation analysis and tool development
In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy...Attitudes & Beliefs Citizen Behavior Policy Support Risk Perceptions Six Americas
Americans’ Knowledge of Climate Change reports results from a national study of what Americans understand about how the climate system works, and the causes, impacts, and potential solutions to global warming. Among other findings, the study identifies a number of important gaps in public knowledge and common misconceptions about climate change.
Attitudes & Beliefs Citizen Behavior Knowledge / Climate Literacy Media Policy Support Politics / Elections Risk Perceptions Trust
Education and communication are among the most powerful tools the nation has to bring hidden hazards to public attention, understanding, and action. Citizens, governments, and the private sector cannot factor climate change into their decisions...Attitudes & Beliefs Citizen Behavior Knowledge / Climate Literacy Policy Support Politics / Elections Risk Communication Six Americas
This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses to climate change. This research segments the American public into six audiences that range along a spectrum of concern and issue engagement from the Alarmed, who are convinced of the reality and danger of climate change, and who are highly supportive of personal and political actions to mitigate the threat, to the Dismissive, who are equally convinced that climate change is not occurring and that no response should be made.Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
In this report we examine public support for climate change and energy policies among different racial and ethnic groups. We find that in many cases, minorities are equally as supportive, and often more supportive of national climate and energy policies, than white Americans.Attitudes & Beliefs Citizen Behavior Consumer Behavior Policy Support Risk Perceptions Trust
Scientists currently estimate that avoiding dangerous climate change would require significant emissions reductions below 1990 levels by 2050. In addition to preventing dangerous impacts from climate change such as sea level rise and severe weather events, climate action can promote economic prosperity, energy security, more livable communities, and create ample cost-saving opportunities for businesses and homes.Citizen Behavior Energy Use / Conservation Politics / Elections
In 2009 we identified six distinct “Americas” when it comes to the issue of global warming. One year later, we are releasing a report on the status of these six key audiences. We have found that one of these groups: the “Dismissive” – who believe global warming is not happening…Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion