This paper provides the first willingness-to-pay (WTP) estimates in support of a national climate-change policy that are comparable with the costs of actual legislative efforts in the U.S. Congress. Based on a survey of 2,034 American adults, we find that...Attitudes & Beliefs Consumer Behavior Policy Support
Attitudes & Beliefs
In this paper, we address the chicken-or-egg question posed by two alternative explanations for the relationship between perceived personal experience of global warming and belief certainty that global warming is happening: Do observable...Attitudes & Beliefs Risk Perceptions
- 93 percent of respondents say they know at least a little about climate change. 11 percent say they know a lot, 54 percent know something, and 28 percent know just a little about it. 7 percent have never heard of climate change.
- 55 percent say that climate change is caused mostly by human activities, while 38 percent say that climate change is caused mostly by natural changes in the environment.
- Americans’ belief in the reality of global warming has increased by 13 percentage points over the past two and a half years, from 57 percent in January 2010 to 70 percent in September 2012. At the same time, the number of Americans who say global warming is not happening has declined nearly by half, from 20 percent in January 2010 to only 12 percent today...
- A large and growing majority of Americans say “global warming is affecting weather in the United States” (74%, up 5 points since our last national survey in March 2012).
- Asked about six recent extreme weather events in the United States, including record high summer temperatures, the Midwest drought, and the unusually warm winter and spring of 2011-12, majorities say global warming made each event “worse"...
A new national survey finds that 11% of likely voters remain undecided about whom they will vote for President. The majority of these undecided voters say the Presidential candidates’ positions on global warming will be one of several important factors determining how they cast their vote.Attitudes & Beliefs Politics / Elections
Millions of Indians are observing changes in their local rainfall, temperatures, and weather, report more frequent droughts and floods, and a more unpredictable monsoon.Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Health International Surveys Knowledge / Climate Literacy Media Policy Support Risk Perceptions Sustainability Trust Values & Religion Vulnerability & Resilience
In the past decade, the images and feelings Americans associate with the term “global warming” have shifted dramatically. We recently published an article in the journal Risk Analysis that identifies and analyzes these shifts in the connotative meaning of “global warming.”
The graph below summarizes how Americans’ associations to “global warming” changed from 2003 to 2010 (more data can be found in the paper).
Attitudes & Beliefs Emotion / Affect / Imagery Risk Communication Risk Perceptions
Communication researchers and practitioners have suggested that framing climate change in terms of public health and/or national security may make climate change more personally relevant and emotionally engaging to segments of the public who are...Attitudes & Beliefs Emotion / Affect / Imagery Health Risk Communication Six Americas
- The size of the Six Americas has remained relatively stable since May 2011, with two exceptions: the Disengaged are now only 6 percent of the adult population (down from 10% in May 2011); and the Cautious have increased to 29 percent (up from 24% in May 2011)...