On September 21, 2014, a team of students with the Yale Project on Climate Change Communication joined over 310,000 people in the streets of New York City for the People’s Climate March, to voice support for a safe climate. The march was an exuberant and colorful display of diverse voices united in common cause. Our students conducted 167 interviews of marchers and documented in photos and audio recordings what messages were being communicated and why. Today we're releasing their report, which presents the major themes they observed and heard from the demonstrators.Attitudes & Beliefs Outreach Projects Format Reports Projects Outreach Tags Qualitative Research Topics Beliefs & Attitudes
Attitudes & Beliefs
Environmental groups are spending record amounts of money on environment and energy campaign ads this season. Candidates in hotly contested races are using climate change to distinguish themselves from their opponents, even though the issue is not top-tier for voters in the midterms.
An important driver of the prominence of global warming in American politics is how the issue resonates with the so-called Rising American Electorate (RAE) – Millennials (18-to-30 year olds), Latinos, African Americans, and unmarried women, among others. According to the Census, the RAE is a rapidly growing segment within the U.S. population and as a group, the RAE comprised nearly half (48%) of the electorate in 2012 according to national exit polls.
As the RAE votes in growing numbers, they will increasingly replace more traditional types of voters, such as older white men and married women. So what does the RAE think of global warming?
In our Spring 2014 survey, we asked a representative sample of American voters how a candidate’s support or opposition to reducing global warming would influence their vote. While all registered voters appear more likely to support a pro-climate action candidate (45%) over an anti-climate action candidate (17%), the RAE is particularly likely to do so when compared to traditional voters (51% and 12%, respectively).
Attitudes & Beliefs Citizen Behavior Politics / Elections Format Climate Notes Projects Climate Change in the American Mind Tags Demographics Topics Behaviors & Actions Beliefs & Attitudes Politics & Policy Support
Attitudes & Beliefs Knowledge / Climate Literacy Media Blog Post Projects Outreach Tags Knowledge Topics Beliefs & Attitudes
We are pleased to announce the recent publication of a new peer-reviewed article: Feldman, L., Myers, T., Hmielowski, J., & Leiserowitz, A. (2014). The mutual reinforcement of media selectivity and effects: Testing the reinforcing spirals framework in the context of global warming. Journal of Communication. DOI:10.1111/jcom.12108
Given the diverse sources of news now available in the U.S., partisans can easily choose news sources that align with their political attitudes. Does the rise of partisan news—on cable, talk radio, and the Internet—allow Americans to insulate themselves in “echo chambers” where they are exposed only to content consistent with their opinions, while shielded from dissenting views? If so, this may reinforce partisans’ existing attitudes, making it increasingly difficult for policymakers and the public to achieve mutual understanding and compromise on the most pressing issues of the day, including climate change.Attitudes & Beliefs Media Politics / Elections Format Articles Tags Media Studies Topics Beliefs & Attitudes Politics & Policy Support
The visuals at the People’s Climate March in New York last Sunday conveyed more than just catchy slogans and clever words of inspiration. The signs and costumes and floats were messages to the world designed to create change. This marcher is making a very clear statement that is supported by our findings, presented in our recent report, Politics and Global Warming, Spring 2014. We find that while big differences do exist between conservative Republicans and Democrats, other Republicans look more like Democrats than their conservative fellow party members on numerous climate issues. Just one example among registered voters: Majorities of Democrats (88 percent) and moderate-to-liberal Republicans (61 percent) think global warming is happening. By marked contrast, only about one in four – 28 percent – conservative Republicans agree.Attitudes & Beliefs Citizen Behavior Policy Support Politics / Elections Format Climate Notes Topics Behaviors & Actions Beliefs & Attitudes Politics & Policy Support
We are pleased to announce a newly published article: "How to Communicate the Scientific Consensus on Climate Change: Plain Facts, Pie Charts or Metaphors?" by Sander van der Linden, Anthony Leiserowitz, Geoffrey Feinberg and Edward W. Maibach in the journal Climatic Change. The article is available for download here.Messaging Attitudes & Beliefs Knowledge / Climate Literacy Risk Communication Format Articles Tags Knowledge Risk Topics Beliefs & Attitudes Messaging
In our spring 2014 national survey, we asked Americans who are registered to vote how important 19 different issues will be to their vote in the 2014 Congressional election. Here we focus only on those who say an issue will be “very important” to their vote – the strongest possible response. Fewer than half of Americans say a candidate’s stance on energy independence (43%), protecting the environment (39%), developing clean energy sources (39%), or global warming (32%) will be “very important” to their vote.Attitudes & Beliefs Politics / Elections Format Climate Notes Projects Climate Change in the American Mind Topics Beliefs & Attitudes Politics & Policy Support
A special report on the politics of global warming. Based on a nationally representative survey conducted in spring 2014, we analyze how Democrats, Republicans and Independents think about global warming, what policies they support or oppose, and the different types of political activism they are willing to engage in.Attitudes & Beliefs Citizen Behavior Policy Support Politics / Elections Risk Perceptions Format Reports Projects Climate Change in the American Mind Tags Energy Risk Surveys Topics Behaviors & Actions Beliefs & Attitudes Politics & Policy Support
Our latest survey from April 2014 finds that only one in three Americans thinks people in the U.S. are being harmed “right now” by global warming in the United States. Even as the impacts of global warming have increased over time, public worry has remained stable, and many Americans still perceive global warming as a relatively distant threat.Attitudes & Beliefs Format Climate Notes Projects Climate Change in the American Mind Topics Beliefs & Attitudes
In our latest survey conducted in April 2014 we found that the public misunderstanding of the degree of scientific consensus about human-caused climate change persists. Only about half the American public believes that climate change, if it is happening, is mostly human caused.Attitudes & Beliefs Format Climate Notes Topics Beliefs & Attitudes