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Six Americas

March 23 2010

Global Warming’s Six Americas

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Topics: Six Americas
February 24 2010

Global Warming’s Six Americas 2010

In 2009 we identified six distinct “Americas” when it comes to the issue of global warming. One year later, we are releasing a report on the status of these six key audiences. We have found that one of these groups: the “Dismissive” – who believe global warming is not happening…

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
October 02 2009

Global Warming’s Six Americas (ABC News) Part 1

 

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Topics: Attitudes & Beliefs Emotion / Affect / Imagery Six Americas
May 20 2009

Global Warming’s Six Americas 2009

Global Warming’s Six Americas 2009

One of the first rules of effective communication is to “know thy audience.” Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting– to reduce greenhouse gas emissions. This report identifies Global Warming’s Six Americas: six unique audiences within the American public that each responds to the issue in their own distinct way.  The six audiences were identified using a large nationally representative survey of American adults conducted in the fall of 2008.

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Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion
August 15 2006

Sustainability values, attitudes and behaviors: A review of multi-national and global trends

This review surveys five major efforts to identify and declare values essential to global sustainability; describes empirical trends (as measured by multina- tional and global-scale surveys) in values, attitudes, and behaviors related to human and economic...

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Topics: Attitudes & Beliefs International Surveys Policy Support Risk Perceptions Six Americas Sustainability Values & Religion
January 01 2005

American Risk Perceptions: Is Climate Change Dangerous?

This article describes results from a national study (2003) that examined the risk perceptions and connotative meanings of global warming in the American mind and found that Americans perceived climate change as a moderate risk that will...

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Topics: Emotion / Affect / Imagery Health Risk Perceptions Six Americas Values & Religion
January 01 2005

The International Impact of The Day After Tomorrow

After climate change reached Hollywood, Hollywood struck back and gave the world Roland Emmerich’s The Day After Tomorrow, the top-ranking film in the recently created film genre “Global Warming Films.” Anthony Leiserowitz’s article, “Before...

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Topics: Attitudes & Beliefs Emotion / Affect / Imagery Risk Communication Risk Perceptions Six Americas
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