Click Here to Browse Our Research
Close
Topics:

Formats:

Clear Form

Topic:

Six Americas

September 28 2010

Informing an Effective Response to Climate Change

Education and communication are among the most powerful tools the nation has to bring hidden hazards to public attention, understanding, and action. Citizens, governments, and the private sector cannot factor climate change into their decisions...

Continue reading

Topics: Attitudes & Beliefs Citizen Behavior Knowledge / Climate Literacy Policy Support Politics / Elections Risk Communication Six Americas Format Articles Tags Knowledge Risk Six Americas Topics Audiences Behaviors & Actions Beliefs & Attitudes Messaging Politics & Policy Support
July 08 2010

Global Warming’s Six Americas: June 2010

 

This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses to climate change. This research segments the American public into six audiences that range along a spectrum of concern and issue engagement from the Alarmed, who are convinced of the reality and danger of climate change, and who are highly supportive of personal and political actions to mitigate the threat, to the Dismissive, who are equally convinced that climate change is not occurring and that no response should be made.

Continue reading

Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion Format Reports Tags Energy Risk Six Americas Surveys Values / Religion Topics Audiences Behaviors & Actions Beliefs & Attitudes Politics & Policy Support
March 23 2010

Global Warming’s Six Americas

Continue reading

Topics: Six Americas Tags Six Americas Topics Audiences
February 24 2010

Global Warming’s Six Americas 2010

In 2009 we identified six distinct “Americas” when it comes to the issue of global warming. One year later, we are releasing a report on the status of these six key audiences. We have found that one of these groups: the “Dismissive” – who believe global warming is not happening…

Continue reading

Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion Format Reports Tags Energy Risk Six Americas Surveys Values / Religion Topics Audiences Behaviors & Actions Beliefs & Attitudes Politics & Policy Support
October 02 2009

Global Warming’s Six Americas (ABC News) Part 1

 

Continue reading

Topics: Attitudes & Beliefs Emotion / Affect / Imagery Six Americas Projects Outreach Tags Emotion Six Americas Topics Audiences Beliefs & Attitudes
May 20 2009

Global Warming’s Six Americas 2009

Global Warming’s Six Americas 2009

One of the first rules of effective communication is to “know thy audience.” Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting– to reduce greenhouse gas emissions. This report identifies Global Warming’s Six Americas: six unique audiences within the American public that each responds to the issue in their own distinct way.  The six audiences were identified using a large nationally representative survey of American adults conducted in the fall of 2008.

Continue reading

Topics: Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Policy Support Risk Perceptions Six Americas Trust Values & Religion Format Reports Tags Energy Risk Six Americas Surveys Values / Religion Topics Audiences Behaviors & Actions Beliefs & Attitudes Politics & Policy Support
August 15 2006

Sustainability values, attitudes and behaviors: A review of multi-national and global trends

This review surveys five major efforts to identify and declare values essential to global sustainability; describes empirical trends (as measured by multina- tional and global-scale surveys) in values, attitudes, and behaviors related to human and economic...

Continue reading

Topics: Attitudes & Beliefs International Surveys Policy Support Risk Perceptions Six Americas Sustainability Values & Religion Format Articles Projects International Attitudes & Behavior Tags International Risk Six Americas Values / Religion Topics Audiences Beliefs & Attitudes Politics & Policy Support
January 01 2005

American Risk Perceptions: Is Climate Change Dangerous?

This article describes results from a national study (2003) that examined the risk perceptions and connotative meanings of global warming in the American mind and found that Americans perceived climate change as a moderate risk that will...

Continue reading

Topics: Emotion / Affect / Imagery Health Risk Perceptions Six Americas Values & Religion Vulnerability & Resilience Format Articles Tags Emotion Health Risk Six Americas Values / Religion Vulnerability Topics Audiences Climate Impacts
January 01 2005

The International Impact of The Day After Tomorrow

After climate change reached Hollywood, Hollywood struck back and gave the world Roland Emmerich’s The Day After Tomorrow, the top-ranking film in the recently created film genre “Global Warming Films.” Anthony Leiserowitz’s article, “Before...

Continue reading

Topics: Attitudes & Beliefs Emotion / Affect / Imagery Risk Communication Risk Perceptions Six Americas Format Articles Projects International Attitudes & Behavior Tags Emotion Risk Six Americas Topics Audiences Beliefs & Attitudes
Newer Posts >