Since Thanksgiving week last year, over 4,000 people and organizations have thanked each other through the hashtag #ClimateThanks and reached almost 70 million with their message. There was much to celebrate last year - from new government action, to the largest climate march in history, to countless efforts by individuals, organizations, and businesses to reduce carbon emissions. We are filled with gratitude for the many people who participated in this campaign: a huge #ClimateThanks to you for contributing to progress on creating a safe climate. Please continue to give #ClimateThanks whenever the spirit moves you, the hashtag is not going away!Media Outreach Projects
Attitudes & Beliefs Knowledge / Climate Literacy Media
On September 19, YPCCC Director Dr. Anthony Leiserowitz discussed "What's So Funny About Climate Change?" alongside some of the funniest comedy writers on a panel presented by Hollywood, Health & Society (HHW&S) and co-sponsored by the Writers Guild of America, East (WGAE).
We are pleased to announce the recent publication of a new peer-reviewed article: Feldman, L., Myers, T., Hmielowski, J., & Leiserowitz, A. (2014). The mutual reinforcement of media selectivity and effects: Testing the reinforcing spirals framework in the context of global warming. Journal of Communication. DOI:10.1111/jcom.12108
Given the diverse sources of news now available in the U.S., partisans can easily choose news sources that align with their political attitudes. Does the rise of partisan news—on cable, talk radio, and the Internet—allow Americans to insulate themselves in “echo chambers” where they are exposed only to content consistent with their opinions, while shielded from dissenting views? If so, this may reinforce partisans’ existing attitudes, making it increasingly difficult for policymakers and the public to achieve mutual understanding and compromise on the most pressing issues of the day, including climate change.Attitudes & Beliefs Media Politics / Elections
On Friday May 9, 2014, YPCCC Director Anthony Leiserowitz was a guest on NPR's Science Friday, in the week of the release of the 2014 U.S. National Climate Assessment, to discuss Americans' responses to climate change. Other guests were Bill Nye (the Science Guy) and Sheril Kirshenbaum, Director of the Energy Poll at the University of Texas. Listen to the segment here.
On April 13, Showtime will premiere the first episode of “Years of Living Dangerously,” a big-budget, nine-part documentary series illustrating the impacts of climate change across the planet. Among the executive producers are Academy Award-winning director James Cameron and former California Gov. Arnold Schwarzenegger.
Early on, “Years” creators Joel Bach and David Gelber consulted with YPCCC Director Anthony Leiserowitz about how to make the documentary mini-series as broadly appealing as possible. His advice came directly from YPCCC research on what Americans perceive and understand about global warming, and what kind of narratives might get people to take action on the issue. In an interview with Yale School of Forestry & Environmental Studies Communications Officer Kevin Dennehy, Leiserowitz describes some of the advice he shared with them — including insights from his “Six Americas” research.Media
Following up on her Sunday op-ed, CNN's Carol Costello sat down with YPCCC Director, Dr. Anthony Leiserowitz today to discuss why Americans continue to contend that climate change isn't happening.
Attitudes & Beliefs Knowledge / Climate Literacy Media Risk Perceptions
On Saturday, January 11th, 2013, YPCCC Director Anthony Leiserowitz spent the morning discussing, among other things, the parallels between climate change and the smoking debate on MSNBC's Melissa Harris-Perry Show. Watch the conversation below.
Attitudes & Beliefs Citizen Behavior Health Knowledge / Climate Literacy Media Outreach Projects Politics / Elections Risk Communication Risk Perceptions
One in four Americans (24%) would support an organizaton that engaged in non-violent civil disobedience against corporate or government activities that make global warming worse.
One in eight (13%) say they would be willing to personally engage in non-violent civil disobedience for the same reason.
In the past year, Americans were more likely to discuss global warming with family and friends than to communicate about it using social media (33% versus 7%).
Americans are most likely to identify their own friends and family, such as a significant other (27%), son or daughter (21%), or close friend (17%), as the people who could motivate them to take action to reduce global warming.Attitudes & Beliefs Citizen Behavior Consumer Behavior Media Risk Communication Six Americas
Millions of Indians are observing changes in their local rainfall, temperatures, and weather, report more frequent droughts and floods, and a more unpredictable monsoon.Attitudes & Beliefs Citizen Behavior Consumer Behavior Energy Use / Conservation Health International Surveys Knowledge / Climate Literacy Media Policy Support Risk Perceptions Sustainability Trust Values & Religion Vulnerability & Resilience