On April 13, Showtime will premiere the first episode of “Years of Living Dangerously,” a big-budget, nine-part documentary series illustrating the impacts of climate change across the planet. Among the executive producers are Academy Award-winning director James Cameron and former California Gov. Arnold Schwarzenegger.
Early on, “Years” creators Joel Bach and David Gelber consulted with YPCCC Director Anthony Leiserowitz about how to make the documentary mini-series as broadly appealing as possible. His advice came directly from YPCCC research on what Americans perceive and understand about global warming, and what kind of narratives might get people to take action on the issue. In an interview with Yale School of Forestry & Environmental Studies Communications Officer Kevin Dennehy, Leiserowitz describes some of the advice he shared with them — including insights from his “Six Americas” research.
The Arctic is on the front lines of climate change. Average temperatures have warmed 2 to 4 times faster than the rest of the world, permafrost literally melts away before your eyes, and many communities already confront forced relocation. We recently published an article examining climate change in this region in The Journal of Coastal Research entitled Integrating Coastal Vulnerability and Community-based Subsistence Resource Mapping in Northwest Alaska. The paper reports results from a multi-year study done in collaboration with four Inupiaq Eskimo villages on the coast of the Chukchi Sea, north of the Bering Strait.
March 18 2014
| Research Reports
We are pleased to provide an adapted version of our chapter in a terrific forthcoming book edited by Anders Hanson and Robbie Cox: Handbook of Environment and Communication (Routledge, December 2014).
Abstract: Global climate change – a threat of potentially unprecedented magnitude – is viewed from a variety of perspectives by Americans, with some dismissing the danger, some entirely unaware of its significance, and still others highly concerned and motivated to take action. Understanding the sources of these diverse perspectives is key to effective audience engagement: Messages that ignore the cultural and political underpinnings of people's views on climate change are less likely to succeed.
We have a new article in Climatic Change that describes how India's official position at the international climate change negotiations and elite discourses about climate change within India have shifted over time.
February 24 2014
| Videos and Webinars
Following up on her Sunday op-ed, CNN's Carol Costello sat down with YPCCC Director, Dr. Anthony Leiserowitz today to discuss why Americans continue to contend that climate change isn't happening.
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February 19 2014
| Research Reports
* Three in ten (29%) have joined or would join a campaign to convince elected officials to take action to reduce global warming.
* Nearly four in ten (36%) have joined or would join a campaign to convince elected officials to pass laws increasing energy efficiency and the use of renewable energy as a way to reduce America's dependence on fossil fuels.
* About half of Americans (53%) say they would sign a petition about global warming if asked by a person they "like and respect."
* About four in ten say that, if asked, they would sign a pledge to vote only for political candidates that share their views on global warming (39%).
* One in four Americans would support an organization engaging in non-violent civil disobedience against corporate or government activities that make global warming worse (24%) and one in six (17%) say they would personally engage in such actiivities.