On September 21, 2014, a team of students with the Yale Project on Climate Change Communication joined over 310,000 people in the streets of New York City for the People’s Climate March, to voice support for a safe climate. The march was an exuberant and colorful display of diverse voices united in common cause. Our students conducted 167 interviews of marchers and documented in photos and audio recordings what messages were being communicated and why. Today we're releasing their report, which presents the major themes they observed and heard from the demonstrators.Continue reading
Environmental groups are spending record amounts of money on environment and energy campaign ads this season. Candidates in hotly contested races are using climate change to distinguish themselves from their opponents, even though the issue is not top-tier for voters in the midterms.
An important driver of the prominence of global warming in American politics is how the issue resonates with the so-called Rising American Electorate (RAE) – Millennials (18-to-30 year olds), Latinos, African Americans, and unmarried women, among others. According to the Census, the RAE is a rapidly growing segment within the U.S. population and as a group, the RAE comprised nearly half (48%) of the electorate in 2012 according to national exit polls.
As the RAE votes in growing numbers, they will increasingly replace more traditional types of voters, such as older white men and married women. So what does the RAE think of global warming?
In our Spring 2014 survey, we asked a representative sample of American voters how a candidate’s support or opposition to reducing global warming would influence their vote. While all registered voters appear more likely to support a pro-climate action candidate (45%) over an anti-climate action candidate (17%), the RAE is particularly likely to do so when compared to traditional voters (51% and 12%, respectively).
We are pleased to announce the publication of a new article that demonstrates the effectiveness of a nationwide climate change education program focused on high schools in the journal Climatic Change.Continue reading
On September 19, YPCCC Director Dr. Anthony Leiserowitz discussed "What's So Funny About Climate Change?" alongside some of the funniest comedy writers on a panel presented by Hollywood, Health & Society (HHW&S) and co-sponsored by the Writers Guild of America, East (WGAE).
We are pleased to announce the recent publication of a new peer-reviewed article: Feldman, L., Myers, T., Hmielowski, J., & Leiserowitz, A. (2014). The mutual reinforcement of media selectivity and effects: Testing the reinforcing spirals framework in the context of global warming. Journal of Communication. DOI:10.1111/jcom.12108
Given the diverse sources of news now available in the U.S., partisans can easily choose news sources that align with their political attitudes. Does the rise of partisan news—on cable, talk radio, and the Internet—allow Americans to insulate themselves in “echo chambers” where they are exposed only to content consistent with their opinions, while shielded from dissenting views? If so, this may reinforce partisans’ existing attitudes, making it increasingly difficult for policymakers and the public to achieve mutual understanding and compromise on the most pressing issues of the day, including climate change.Continue reading