This webinar examined how organizations are using the Six Americas tool to design and implement their outreach campaigns and how the Six Americas approach helps measure the impact of outreach efforts.Continue reading
This brief report draws upon data from our latest national survey (September 2012) to investigate this question: On balance, do political leaders stand to benefit, or not, from talking about and supporting action to address global warming?Continue reading
Remember climate change? Anthony Leiserowitz, Director of the Yale Project on Climate Change Communication, appeared on Moyers & Company to discuss the challenge of getting people to talk about climate change.
- The number of Americans who say they “always” or “often” walk or bike instead of driving is at its highest recorded level (25%) and has risen considerably since March (up 14 points). Americans today are also more likely say they use public transportation or carpool (17%), returning to a level last observed in November 2008 (18%)
- Compact fluorescent light bulbs continue to be adopted by the American consumer, with 57 percent now reporting that most or all of the light bulbs in their home are CFLs – up from 40% in November 2008...
This paper provides the first willingness-to-pay (WTP) estimates in support of a national climate-change policy that are comparable with the costs of actual legislative efforts in the U.S. Congress. Based on a survey of 2,034 American adults, we find that...Continue reading
It is difficult to detect global warming directly because most people experience changes only in local weather patterns, which are highly variable and may not reflect long-term global climate trends. However, local climate-change experience may play an...Continue reading