March 18 2014
| Research Reports
We are pleased to provide an adapted version of our chapter in a terrific forthcoming book edited by Anders Hanson and Robbie Cox: Handbook of Environment and Communication (Routledge, December 2014).
Abstract: Global climate change – a threat of potentially unprecedented magnitude – is viewed from a variety of perspectives by Americans, with some dismissing the danger, some entirely unaware of its significance, and still others highly concerned and motivated to take action. Understanding the sources of these diverse perspectives is key to effective audience engagement: Messages that ignore the cultural and political underpinnings of people's views on climate change are less likely to succeed.
We have a new article in Climatic Change that describes how India's official position at the international climate change negotiations and elite discourses about climate change within India have shifted over time.
February 24 2014
| Videos and Webinars
Following up on her Sunday op-ed, CNN's Carol Costello sat down with YPCCC Director, Dr. Anthony Leiserowitz today to discuss why Americans continue to contend that climate change isn't happening.
February 19 2014
| Research Reports
* Three in ten (29%) have joined or would join a campaign to convince elected officials to take action to reduce global warming.
* Nearly four in ten (36%) have joined or would join a campaign to convince elected officials to pass laws increasing energy efficiency and the use of renewable energy as a way to reduce America's dependence on fossil fuels.
* About half of Americans (53%) say they would sign a petition about global warming if asked by a person they "like and respect."
* About four in ten say that, if asked, they would sign a pledge to vote only for political candidates that share their views on global warming (39%).
* One in four Americans would support an organization engaging in non-violent civil disobedience against corporate or government activities that make global warming worse (24%) and one in six (17%) say they would personally engage in such actiivities.
February 12 2014
| Research Reports
Large majorities of Americans support national action on global warming:
• Most Americans (83%) say the U.S. should make an effort to reduce global warming, even if it has economic costs.
• Majorities of Americans say that corporations and industry (65%), citizens themselves (61%), and the U.S. Congress (52%) should be doing more to address global warming.
• A majority of Americans (71%) say global warming should be a priority for the president and Congress.
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January 29 2014
America's Climate Choice
President Obama’s 5th State of the Union Address was a stirring call to reignite the American Dream – a dream that feels increasingly out of reach for far too many Americans.
He vowed to take assertive presidential action this year – with Congress where possible, but without Congress when it refuses to act. This includes perhaps his most important legacy – making serious and substantial progress to reduce the threat of global warming and prepare the nation for the impacts already beginning to hit home. Future generations will look back on this president and on this time as a critical moment in the history of the world – did we choose to address this real and present danger or did we choose to ignore or deny the problem until it festered beyond repair? The president said, “…the debate is settled. Climate change is a fact.” But some members of Congress continue to dispute the conclusions of 97% of climate scientists who, based upon the evidence, are convinced that human-caused global warming is happening.