April 09 2014
| Research Reports
We just published a commentary in Earth’s Future, a new online, open-access journal published by the American Geophysical Union. The commentary is entitled: “Climate Scientists Need to Set the Record Straight: There is a scientific consensus that human-caused climate change is happening.”
In the commentary, we argue that the climate science community needs to do more to communicate the scientific consensus because: (a) most Americans don’t know there is a scientific consensus on this point; (b) this lack of awareness undermines people’s engagement in the issue; and (c) research by our team – and others – has shown that simple messages that communicate this basic scientific conclusion are highly effective, especially with political conservatives.
We encourage you to download the commentary and join the effort to set the record straight.
On April 13, Showtime will premiere the first episode of “Years of Living Dangerously,” a big-budget, nine-part documentary series illustrating the impacts of climate change across the planet. Among the executive producers are Academy Award-winning director James Cameron and former California Gov. Arnold Schwarzenegger.
Early on, “Years” creators Joel Bach and David Gelber consulted with YPCCC Director Anthony Leiserowitz about how to make the documentary mini-series as broadly appealing as possible. His advice came directly from YPCCC research on what Americans perceive and understand about global warming, and what kind of narratives might get people to take action on the issue. In an interview with Yale School of Forestry & Environmental Studies Communications Officer Kevin Dennehy, Leiserowitz describes some of the advice he shared with them — including insights from his “Six Americas” research.
The Arctic is on the front lines of climate change. Average temperatures have warmed 2 to 4 times faster than the rest of the world, permafrost literally melts away before your eyes, and many communities already confront forced relocation. We recently published an article examining climate change in this region in The Journal of Coastal Research entitled Integrating Coastal Vulnerability and Community-based Subsistence Resource Mapping in Northwest Alaska. The paper reports results from a multi-year study done in collaboration with four Inupiaq Eskimo villages on the coast of the Chukchi Sea, north of the Bering Strait.
March 18 2014
| Research Reports
We are pleased to provide an adapted version of our chapter in a terrific forthcoming book edited by Anders Hanson and Robbie Cox: Handbook of Environment and Communication (Routledge, December 2014).
Abstract: Global climate change – a threat of potentially unprecedented magnitude – is viewed from a variety of perspectives by Americans, with some dismissing the danger, some entirely unaware of its significance, and still others highly concerned and motivated to take action. Understanding the sources of these diverse perspectives is key to effective audience engagement: Messages that ignore the cultural and political underpinnings of people's views on climate change are less likely to succeed.
We have a new article in Climatic Change that describes how India's official position at the international climate change negotiations and elite discourses about climate change within India have shifted over time.
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February 24 2014
| Videos and Webinars
Following up on her Sunday op-ed, CNN's Carol Costello sat down with YPCCC Director, Dr. Anthony Leiserowitz today to discuss why Americans continue to contend that climate change isn't happening.